The Maui News – Maui Tacos is celebrating 25 years in business by opening six new restaurants in Hawaii and on the Mainland this year — including one at the Pu’unene Shopping Center in June — the Mexican restaurant announced Monday.
In addition to the sixth restaurant on island, Chef Mark Ellman, who created Maui Tacos, plans to open eateries in Pearl City, Oahu; Monroe, La.; Charleston, S.C.; Reno, Nev.; and Las Vegas.
In 2019, Maui Tacos plans to open 12 new restaurants, including one in Hilo.
Ellman created Maui Tacos for surfers and celebrities and opened his first restaurant in 1993 in Napili, the news release said.
“Mexican fast casual is and has been one of the fastest-growing food segments nationwide and offers great opportunities for franchisees who want to enter into this arena with an established brand known worldwide having served guests in Hawaii for 25 years,” says Maui Tacos CEO Jeff Endervelt.
Endervelt, who also is president of the company board, has led Maui Tacos since 2004. He previously served as CEO, president and board chairman of Blimpie International Inc. from 2002 through 2005.
Maui Tacos offers discounts for franchisees who commit to opening multiple units. Veterans receive a 50 percent discount on their franchise fee in recognition and gratitude of their service to the country, the news release said.
“We treat our franchisees like our ohana, our family,” Endervelt says.
The company offers training and support, including marketing and menu development.
For more information, go to www.mauitacos.com.
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